The Supermarket Syndrome and Your Best Option for Vertigo Relief

vertigo relief

Plenty of people seeking vertigo relief experience unexplainable bouts of spinning sensations while strolling the isles of their favorite grocery store. While this might sound like an exaggeration, studies explain that it is indeed a real vestibular problem. Doctors and vestibular specialists refer to it as Supermarket Syndrome or Visual Vertigo. Have you had dizzying spells after doing your usual grocery-related chores? If you have, we recommend reading on.

The Supermarket Syndrome Explained

Bright lights, tall shelves, vividly colored product packages, and busy wall and flooring patterns are just a few common triggers of people with Supermarket Syndrome. Patients with this specific vestibular condition struggle to complete their grocery or supermarket-related tasks because of their unexplainable and sudden dizziness and nausea. Some also develop symptoms like unsteadiness, disorientation, pallor (turning pale), and fatigue.

Researchers have yet to understand the root cause of this vestibular condition. But, some believe it is due to mismatching sensory signals between the eyes and inner ear organs. Others associate it with a vestibular system or brainstem malfunction.

Either way, it's imperative to find a way to address the concern or contributing risk factors to prevent unpleasant incidents like slipping while you are searching for items on your shopping list. It's a good idea to consult with your ENT doctor or general physician to determine how you can manage your condition. This way, you can enjoy long-term vertigo relief and target the root cause of your problem. 

Other Causes Vertigo and Other Vestibular Problems

Benign paroxysmal positional vertigo (BPPV)

A quick search would tell you that BPPV occurs in most patients who experience mild to severe spinning sensations. Essentially, BPPV is a vestibular problem that involves the displacement of the otoliths or calcium carbonate crystals found inside the utricle. These tiny crystals get stuck inside the semicircular canals, a section of the ears in charge of perceiving motion and balance. Their presence confuses the brain, causing you to feel like you're spinning around even when you're at rest.

Migraine attacks

Migraine is one of the worst and most debilitating neurological problems in the US. It causes a long list of issues, including pounding headaches, vomiting, nausea, aura, and, in some cases, vertigo attacks. If your migraine is vestibular, you will most likely experience vertigo episodes that last around 5 minutes to 5 days straight. Approximately 40 percent of migraineurs report spinning sensations as one of their most commonly observed symptoms.

Meniere's disease

Meniere's a rare ear problem that occurs in many patients looking for home remedies for vertigo. If you have vertigo attacks that accompany other concerns like tinnitus or ringing inside the ears, ear congestion, and fluctuating hearing loss, then your condition most likely stems from Meniere's. It's pretty unclear what causes this uncommon ear disorder and why it commonly affects aging people. Some studies explain that it could result from poor fluid drainage, which usually stems from a misaligned spine.

Heart problems

Heart diseases or disorders like angina pectoris, coronary heart disease, and atherosclerosis can trigger mild vertigo episodes or dizzying spells. Unlike most of the health problems enumerated in this list, cardiovascular diseases or disorders can be life-threatening. So, if you suspect having heart issues, you should immediately consult with a doctor. But once you confirm that your situation doesn't warrant emergency care, you can tap into natural vertigo relief options such as those included in our discussion.

Vitamin B12 deficiency

Are you getting enough B12 into your system? If not, you may suffer from all kinds of neurological problems like neuropathic pain and loss your balance. Additionally, B12 deficiencies can affect your blood flow and pressure, which could cause you to feel dizzying or spinning sensations, especially while walking around.

It's good practice to eat enough food items rich in B vitamins, such as milk, eggs, poultry, and dairy, to absorb enough B12. You can also take food supplements that have high levels of B vitamins so you can boost your chances of avoiding an attack or experiencing significant vertigo relief.

Starvation or dehydration

When the body fails to get enough nutrients and water, you feel weak, dizzy, and lightheaded. Both also cause your blood pressure and sugar levels to drop significantly, making it harder for you to keep your balance when you have an episode. This increases your risk of tripping, slipping, or falling while you experience an attack. You might also notice worse symptoms if you lack enough water or food in your system.

Side effects of medication

Are you currently taking a prescription for blood pressure regulation, bacterial infection, pain relief, and cancer? If you answer yes and notice vertigo or dizziness after your intake, you likely suffer from the medication's adverse side effects. Make sure to ask your physician about the prescription to check if you have better alternatives or take a lower dosage.

home remedies for vertigo

Previous neck injury

Many patients seeking natural or home remedies for vertigo unknowingly have neck bone misalignment that resulted from a previous neck injury. Unfortunately, the injury's side effects tend to manifest years after the incident, leaving many unsuspecting individuals suffering from persistent and chronic health problems like spinning.

If you don’t get the bones restored to their normal position, they press on the brainstem and the neighboring nerves. This affects the normal flow of transmitted signals from the brain to the body, contributing to your vertigo episodes.

Other underlying problems

Sometimes, vertigo and lightheadedness occur because of other underlying problems. This could include brain tumors, ear infections like vestibular neuritis and labyrinthitis, and stroke.

What are your options for lasting vertigo relief?

Coping with vestibular conditions like Supermarket Syndrome is definitely possible, especially if you have a few go-to options for vertigo relief. Some of the popular choices of patients include the following:

Vestibular therapy 

Several patients with chronic spinning sensations follow a comprehensive care regimen to experience vertigo relief. Some also work closely with doctors, ENT physicians, and physical therapists to devise a tailored-fit vestibular therapy and exercise program (home and in-clinic routine) that integrates techniques like:

  • Repositioning maneuvers (The Epley Maneuver, Brandt-Daroff, etc.) 
  • Gaze stability training 
  • Balance training
  • Range of motion exercises


Some people who frequently struggle with vertigo attacks resort to aromatherapy for relief. According to studies, aromatherapy helps ease vertigo symptoms by relaxing the nerves and blood vessels. You can apply essential oils topically (combined with carrier oils like sunflower or avocado oil) or use aromatherapy inhalers (great for people constantly on the road). Air diffusers also make a great addition to your room, so you can inhale the plant essences that help ground the body and stabilize the central nervous system.

vertigo relief

Lifestyle modifications

Some lifestyle choices can negatively impact their vestibular system. One example is smoking and drinking excessive alcohol. Studies note that these vices can compromise overall health. They also affect vestibular system function, causing you to be more at risk for spinning sensations and accidents while strolling in your go-to grocery store. 

Another factor you should look into is your salt and sugar intake. An excessive amount of solutes in your body prompts the kidneys to reabsorb water. This leads to increased pressure inside the vestibular system and compromised balance and proprioception signals. 

Upper Cervical Chiropractic 

This source of vertigo relief has gained massive popularity over the years. The technique works by correcting the cervical spine curvature to ensure that the bones don't cause mishaps like poor fluid drainage in the head and impaired brainstem function. 

Take the First Step to Finding Lasting Vertigo Relief

Achieving vertigo relief is indeed possible, regardless of the suspected root cause. If you need to boost your efforts in managing recurring vertigo, especially when doing basic chores like buying groceries, we suggest consulting with an Upper Cervical Chiropractic doctor. Your neck bones may require gentle chiropractic adjustments so they stop impinging on structures essential to ensuring smooth vestibular function.

\The sooner you seek help from an Upper Cervical Doctor, the less likely you will deal with recurring and frustrating vertigo attacks. Contact your city's nearest Upper Cervical practice for a comprehensive diagnosis and plan your next step toward improved vertigo management. You deserve to enjoy lasting vertigo relief! 

Find An Upper Cervical Doctor in Your Areato schedule a consultation today.

Find an Upper Cervical Specialist In Your Area

to schedule a consultation today.

Featured Articles


Montel Williams
Montel Williams

TV show host Montel Williams describes how specific chiropractic care has helped his body.

NBC's The Doctors

The TV show "The Doctors" showcased Upper Cervical Care.

CBS News/Migraine Relief

CBS News highlighted the alleviation of Migraines and Headaches.

The content and materials provided in this web site are for informational and educational purposes only and are not intended to supplement or comprise a medical diagnosis or other professional opinion, or to be used in lieu of a consultation with a physician or competent health care professional for medical diagnosis and/or treatment. All content and materials including research papers, case studies and testimonials summarizing patients' responses to care are intended for educational purposes only and do not imply a guarantee of benefit. Individual results may vary, depending upon several factors including age of the patient, severity of the condition, severity of the spinal injury, and duration of time the condition has been present.